![]() Bundling products and services – Bundling one company’s products and services with those of a partner can create a single offering that better suits the needs of customers and delivers more value, making it more competitive.Supermarkets often form joint ventures to set up new, local supermarket chains in new countries. They will partner with a business offering local expertise in logistics, distribution or retail to establish a supply chain opens in new window and route to market. Joint ventures are often formed when an international business is looking to move into a local market. Expanding into new markets – Breaking into new markets, from new territories to new demographics opens in new window such as the over 50s, can be difficult without being able to draw on businesses that have already established a presence opens in new window in the target market.Joint ventures such as these can potentially broaden a customer base and result in additional revenue. Services or products created through such ventures can either be marketed by both business partners, or the joint venture may operate independently with its own management team and marketing. For example, an independent solicitor and a small accountancy firm might work together to create a new business specialising in tax affairs for business start-ups. New product development – Companies and individuals can bring different levels of expertise and skills to a joint venture that can aid the development of products and services that otherwise would be difficult for a company to create on its own.There are lots of reasons why your business may consider entering into a joint venture with other business partners, including: They should ideally benefit all parties, growing businesses or providing additional revenue streams that would be impossible without partnering with another business. Joint ventures usually have a defined timeframe or outcome, such as a one-off project – although they can also encompass long-term partnerships. ![]() ![]() Joint ventures don’t need to be equally split between partners, either, with different partners able to hold differing stakes. Joint ventures aren’t restricted to limited companies opens in new window, either.Īny number of companies or individuals may collaborate on a joint venture, and these agreements can involve all types of business structures including sole traders opens in new window and self-employed individuals opens in new window, limited companies and limited partnerships. It’s effectively a commercial agreement between two or more participants, usually entered into in order to achieve specific business goals such as launching a new type of business or selling products into a new market.Įach company maintains their separate business structure and legal status opens in new window, with joint ventures sometimes creating a new, jointly-owned child entity that is effectively at arms reach from the parent companies. It’s full of tips on energy efficiency, dealing with late payments, and accessing finance guidance to support your business, whatever the future holds.Īt its most basic, a joint venture is when two or more businesses agree to work together. To help make things a little easier we’ve created the Start Up Loans Guide to Business Resilience. We know it’s a tough time to be running a business or starting a new one. It pays to understand what joint ventures are, as well as their advantages and disadvantages. However, they aren’t without their pitfalls and poorly conceived partnerships can harm both parties. Joint ventures can dramatically increase the reach and scale of both businesses while reducing the risk. Joint ventures are usually formed by two businesses with complementary strengths.įor example, a technology company may create a partnership opens in new window with a marketing company opens in new window to bring an innovative product to market.Īn overseas business could join forces with a local distribution company in order to sell its products in that local market opens in new window. ![]() Today’s business often collaborate with other companies on joint ventures – pooling their resources and expertise to develop new products, expand into different markets opens in new window or increase operational capabilities.Ī joint venture allows businesses to grow and gain access to markets or expertise beyond their existing capability.īy teaming up with another company, many small businesses use joint venture agreements to share specialised expertise, such as technical skills or intellectual property opens in new window, as well as spread the risks and costs of developing a new market or product.
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